Studio Mimieux by Becca Smith

Building a World Around Your Brand

Learn More

Studio Mimieux by Becca Smith

Building a World Around Your Brand

Learn More

Intelligentsia Packaging & Campaign

Intelligentsia
Packaging & Campaign

Branding

Brand Development

Packaging

Campaigns

Web Design

Apparel

Editorial

A specialist in designing and developing timeless brands.

150+ Happy Clients • Six Years Freelancing • Across 20+ Industries

I look at branding as a world-building exercise. If your brand had a party, who would be there? What would the venue be and how would you decorate it? What would the invitations look like? This approach allows me to look outside of industry trends and gather inspiration from (1) the world around us and (2) relevant cultural / design histories. These details ensure a comprehensive identity that encourages growth and taps into a specific feeling your customers know and love.

Project List

01-03

Collagen Protein Shot | Fueling You Forward

2025

02-03

Brewed Hot and Flash Chilled

2023-2025

01-02

Modern Uniforms for Every Industry

2021

02-03

Clinical Quality Skincare

2022-

01-02

Specially Curated Meat

2023-

02-03

RTD Black Cat Espresso with Oat Milk

2023

02-05

House Comes Home

2023

01

A Good Place for Bad People

2024

01

The Preferred Option for Talent

2025

02-03

RTD Authentic Japanese Green Tea

2025

01-03

Wellness Meets Psilocybin

2020

02

Where Local Legends Are Made

2024

05

The Halloween Collection

2023

01-05

Indie-Classic Streetwear

2023

01-03

London Inspired, California Made Cider

2020

01-03

New York's Safest Delivery Service

2020

01

An International AD Studio

2024

01-02

The Scoop on Chicago's Hospitality Scene

2023

Legend

01. Branding or Rebranding

02. Brand Development

03. Packaging

04. Web Design

05. Merchandise

CPG

Agency

Hospitality

Wellness

Apparel

What does your world look like?

Studio Mimieux

Brand Design & Development
by Becca Smith

in Chicago, Illinois, USA

Sitemap

Projects

What's New

About

Archive

Services

Contact

Join Mimieux

Visit Becca's Personal Site
www.mimieux.net

Mimieux Brand Design © 2025

What does your world look like?

Studio Mimieux

Brand Design & Development
by Becca Smith

in Chicago, Illinois, USA

Sitemap

Projects

What's New

About

Archive

Services

Contact

Join Mimieux

Visit Becca's Personal Site
www.mimieux.net

Mimieux Brand Design © 2025