Studio Mimieux (Say: 'Mih-myew')
Highlighted Work
All Projects —
Beverage, CPG
Intelligentsia
Packaging design that upgraded the entire brand identity.
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Pet Health & Wellness
Dog is Human
The multivitamin that pushed the pet industry into the future.
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Textile Manufacturer
Hyperbola
A systematic Brand ID, as modular and flexible as the brand.
Hospitality
Stock
A rebranding for Stock, modern uniforms for every worker.
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Studio Overview
About Studio Mimieux
Our Core Focus
Mimieux specializes in Brand Identity Design and Development, utilizing Research, Strategy, and Creative Development as our core focus.
Our Services
01.
Brand ID
02.
Brand Development
03.
Research & Strategy
What We Value
We stand out because we aren't following trends, we're building worlds. We design for the future through understanding the past. We prioritize the archive over the algorithm, and believe trends belong in your research report, not in your brand guidelines.
Our Tenets
01.
Design for the future by understanding the past.
02.
Prioritize the archive over the algorithm.
03.
Follow rabbit holes.
About Becca
Mimieux is led by Becca Smith, a Graphic Designer, Researcher, and Adjunct Professor in Chicago, IL.
Additional Links
01.
About Becca
02.
Personal Website
03.
Student Resources
04.
Research
