House Music, Apparel
Celebrating Chicago as the birth place of House Music, ARC brings the global scene back home to it's origins once every August. We collaborated with them to create a collection of merchandise inspired by the vintage rave scene, channeling Y2K motifs and 00s interpretations of techno. We were able to redo their logo, and chose to simplify it in order to have a lot of freedom with the graphic treatments.
Hospitality, Podcast
Joiners is a podcast hosted by Tim Tierney and Danny Shapiro. They take listeners on a casual stroll through the world of hospitality by chatting with its most colorful characters. The name "Joiners" derives from restaurant industry jargon, referring to a person who joins a table where others are already eating or drinking. We sifted through vintage restaurant ephemera like matchbooks, menus, and napkins to create an identity reminiscent of 1930s Chicago steak-houses and cocktail bars. We included a collection of illustrations to use throughout their branding and for alternate segments, like Taste Test.
Pet Health & Wellness
By combining veterinary research with human-grade wellness, Dog is Human has raised the standard of pet health. While they were still developing their brand in 2022, we were hired to create a logo and packaging for their Multivitamin that reflected their commitment to dog health and wellness.
Given the in-depth research backing their brand, we knew it was important to invoke the feeling of human, innovative science within their identity. With that in mind, the product was targeting millennials who see their dog as family, and it needed to feel balanced — premium but not intimidating.
To reach our target, we took inspiration from modern supplement packaging and added playful notes, like the subtle "tail" at the end of their logo. We chose a dark amber bottle as a nod to supplements (and a genuine utility), but contrasted it with a soft light blue and contemporary fonts to make it trustworthy while still being youthful.
Dog is Human has had great success since launching, making a noticeable mark in pet health. 'Human-Grade' has since become a sought after benefit and much more available on the market.
Since launching their Multivitamin, we also helped design the packaging for their second official release — Multiflex, a powder topper for advanced hip & joint support.
Following the rules of our original packaging system, we were able to expand the visual identity across an additional SKU, utilizing a different color scheme but the same familiar application.
Brand ID + Rebrandings
Research Report
Visual Identity System
Brand Application
Brand Launch
Brand Development
Packaging Design
Web Design
Editorial Design
Marketing Campaigns
Design Consulting
Brand Building Workshops
Design Training
Research Report
Strategy & Positioning
Vintage Apparel
Denim Doctors had existed for over 30 years without a formal identity—built instead on reputation, word of mouth, and an obsessive dedication. Founded by Zip Stevenson in 1994 out of a love for vintage denim and repair, the shop has since become a global destination. Our goal was not to renew Denim Doctors, but to reveal what had always been there. Drawing from the language of vintage Americana, medical iconography, and the subtle authority of long-gone clothing brands, we developed a system that feels both inevitable and classic.
Hospitality, Apparel
Stock was founded in 2012 as a heritage fashion brand, manufactured entirely in Chicago. After building a strong cult following, they were asked to create a custom uniform for the staff at Alinea, a world renowned restaurant. They grew to be an indispensable partner to some of the greatest hospitality establishments in the world and needed an updated branding to match. Taking inspiration from contemporary fashion and vintage Italian design, we created a recognizable, scalable brand identity to set them aside from run-of-the-mill uniform suppliers.
Manufacturing, Textiles
The visual identity of Hyperbola is built on clarity and precision. Every element follows a disciplined grid system, creating order across all formats. This structure allows information to be presented with balance and proportion, whether in small-scale applications or large environments. By adhering to these standards, the identity communicates reliability, professionalism, and timeless design.