Studio Mimieux is a branding faux-gency run by Becca Smith, based in Chicago.

In a collaborative process, she works with Creative Directors and Designers across the country to strategically design timeless brands and develop the worlds around them.

Becca has worked with over 150 brands across a wide range of industries. Her use of in-depth research and adherence to system based design standards has been her ethos throughout her projects.

Studio Mimieux © 2025 by Becca Smith