Packaging

Brand Extension

Good Habits

Good Habits

2021

2021

Good Habits is a first-of-its-kind, medicinal magic mushrooms company that is setting the standards for legal psilocybin consumption. They developed an innovative product line of micro, mid, and macro-dosed edibles to promote the therapeutic benefits of regular psilocybin usage in people of all ages and genders and needed a visual identity to match. Knowing we had to appeal to a diverse community spanning from Zoomers to Boomers, we chose to pay our respects to the 1970s Psychedelic Movement by imagining what legal psychedelic branding would look like in that era. Using a playful, nostalgic tone-of-voice, we positioned Good Habits as your "older sister" — a safe space, but someone you can have fun growing with. Despite the lightheartedness of product names like "Not Your Grandma's Hard Candy", we were serious about communicating dosage instructions and recommended use on our packaging. We carried this out into social media, doing extensive research on therapeutic psychedelic usage throughout history to share with our online community in engaging ways, like the "Field Guide to Microdosing".

Designer Becca Smith Creative Direction Marissa Baca

Designer Becca Smith
Creative Direction Marissa Baca

Brand Design & Development,
by Becca Smith.

Get on the List

Receive design and trend insights, updates, and general musings!

Instagram

Behance

Based in Chicago, IL. Available Worldwide. 🌐

© 2023 Mimieux Corp.

Get on the List

Sign up for the newsletter for design and trend insights, Mimieux updates, and general musings!

Instagram

Behance

Based in Chicago, IL. Available Worldwide. 🌐

© 2023 Mimieux Corp.