Re-Branding

Stock

2022

Stock was founded in 2012 as a heritage fashion brand, manufactured entirely in Chicago. After building a strong cult following, they were asked to create a custom uniform for the staff at Alinea, a world renowned restaurant. They grew to be an indispensable partner to some of the greatest establishments in the world and needed an updated branding to match. Taking inspiration from contemporary fashion and vintage Italian design, we created a recognizable, scalable brand identity to set them aside from run-of-the-mill uniform suppliers.

Designer Becca Smith Creative Direction Foster Project, Kieran Hush

Brand Design & Development,
by Becca Smith.

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Behance

Based in Chicago, IL. Available Worldwide. 🌐

© 2023 Mimieux Corp.

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Behance

Based in Chicago, IL. Available Worldwide. 🌐

© 2023 Mimieux Corp.